The Complete Guide to Choosing Your Perfect Sex Toy

Shopping for a sex toy—whether it’s your first or your next—can sometimes feel like entering a maze. With so many new designs and technologies out there, finding the right fit takes a bit of know-how. Our team has sifted through countless options to make this process simple, so you can confidently select a toy that suits your needs and interests.

Step 1: Know What Type of Stimulation You Want

External Stimulation

External toys are crafted for pleasure on the clitoris, penis shaft, nipples, or other sensitive spots, all without the need for insertion. Favorites include bullet vibrators, wand massagers, and air pulse toys like the Satisfyer Pro 2. From what we've seen, these are fantastic for anyone just starting out.

Internal Stimulation

For those interested in G-spot, prostate (P-spot), or a sense of fullness, internal toys are the way to go. These are designed for insertion—vaginal or anal—and often deliver targeted sensations. The Je Joue G-spot Bullet Vibe is a standout for precise internal pleasure.

Dual Stimulation

Some toys, such as rabbit vibrators and partner-friendly couples’ toys, offer both internal and external pleasure at the same time. The We-Vibe Nova 2 is a frequent recommendation from our testers for this kind of blended stimulation.

Couples Play

Couples’ toys are made to enhance shared experiences. Options range from vibrating rings like the Screaming O Vibrating Ring to remote-controlled wearables. For specific suggestions, our couples' toy guide is a great place to start.

Step 2: Prioritize Body-Safe Materials

Material quality can’t be overstated—it’s crucial for both safety and comfort. We always recommend selecting toys crafted from non-porous, body-safe substances:

Medical-grade silicone — Trusted for its hypoallergenic qualities, easy cleaning, and long-term durability.
Stainless steel — Non-porous, holds temperature well, and lasts through years of use.
Borosilicate glass — Smooth, hygienic, and visually striking.
ABS plastic — Common in bullet vibrators; safe for external use and easy to maintain.

For a deeper dive into safety and materials, check out our body-safe materials guide. It covers what to avoid and why investing in quality matters for your well-being.

Step 3: Set Your Budget

Sex toys can fit a wide range of budgets, from $15 all the way up to $200 or more. Here’s a quick breakdown of what you’ll typically find at each level:

$15-30: Entry-level bullet vibes and basic rings—great for experimentation.
$30-70: Mid-range vibrators, reliable suction toys, and simple couples’ options.
$70-120: High-quality rechargeable toys, app-connected devices, and premium brands.
$120+: Cutting-edge tech toys and designer products from brands like LELO.

From our experience, investing at least $30-50 in your first toy strikes a good balance between safety, performance, and longevity. Cheaper options often use lower-quality materials and weaker motors.

Step 4: Consider Key Features

Waterproof Rating

Waterproofing matters for both hygiene and versatility. Toys with an IPX7 rating can be fully submerged, making cleaning simple—and opening up possibilities for shower or bath play. Our waterproof vibrator guide highlights some of the best options.

Noise Level

Today’s toys are significantly quieter than older versions, but some are more discreet than others. If privacy is a priority, look for products labeled “whisper quiet” with noise levels under 40 decibels.

Rechargeable vs Batteries

Rechargeable toys tend to deliver stronger vibrations, are more eco-friendly, and save money in the long run. Most now offer USB-C charging and can run for one to two hours per charge.

App Connectivity

Some toys come with smartphone app compatibility, allowing for remote control and extra features. These are especially popular for long-distance relationships or hands-free solo sessions.

Step 5: Choose the Right Lubricant

A quality lubricant enhances every toy experience. Water-based lubes like LubeLife Water-Based Lube are universally safe with all toy types. Silicone-based lubricants last longer but shouldn’t be used with silicone toys. For a full overview, our lubricant guide explains compatibility and benefits in detail.

Shopping Tips for First-Time Buyers

Start simple — There’s no need to go for the most high-tech option right away. Our beginner vibrator guide is a great resource.
Read reviews — Customer feedback often reveals insights you won’t find in product descriptions.
Buy from reputable retailers — This ensures your toy is authentic and covered by a warranty.
Don’t worry about shipping — All orders are sent in completely discreet packaging for your privacy.

Popular Categories to Explore

Curious to browse? Here are some of our most-loved categories:

Vibrators — The widest selection, with styles for every taste
Couples' Toys — Designed to enhance shared moments
Lubricants — An essential for comfort and fun
Anal Toys — Safe, accessible options for newcomers and seasoned users alike

Final Thoughts

Your ideal sex toy should feel right for your preferences, comfort level, and budget. There’s no need to stress—most people end up building a collection as they explore what feels best. Choose something that catches your interest, insist on body-safe materials, and allow yourself the freedom to discover what you enjoy.

Browse our full product catalog or get in touch with us for personalized advice from our team.

How to Choose the Right Sex Toy: The Ultimate Buyer's Guide